Redefinition collection


The “Redefinition” series is simply the deconstruction of wood, and reconstruction through the form of free combination, creating unlimited possibilities by breaking the fixed or standard system. The design innovation of QIU studio is based on our mature solid wood panel technology, choosing different types and sizes of wood, understanding materials as elements, rearranging a rich mix in a structured way, and applying them to the latest furniture series.



QIU DESIGN is a creative studio with cutting edge thinking and a drive to deliver unique products and brand design. We utilize smart and innovative designs to improve user experience. We aim to set the trends not to follow them.


Simin Qiu is a product designer based in Shanghai, China. He received a master of design products from Royal College of Art in UK 2015 and a Bachelor of Arts in industrial design from China Academy of Art. Simin worked for Samuel Wilkinson in London, and Neri&Hu office in Shanghai. He was honored to receive the Perspective Awards 2016 as one of the “40 under 40” prominent designers, Wood Award UK 2015, iF design Award 2014 and Adobe design achievement Award 2014. His works widely invited to participate in the Salone Satellite Milan, 100% Design London, iF Design Museum and Beijing International Design Week. His works also won worldwide media’s attention, including Wallpaper*, FRAME, AD, Elle Deco, Dezeen and Designboom.

Sitao Qiu is a graphic designer who currently lives in Shanghai. And Focus on the visual solution transmission of cognitive experience, multi-dimensional research about design trends. Cooperate with many international and local brands to achieve the rebuilding of local brand and localization of international brand. He graduated from Central Saint Martins College of Art and Design in UK, gaining a Master degree of Visual communication design. He worked for Landor as a senior brand designer with the client such as Airmate, Shanghai Grand Theatre, HUAWEI, Efund, Yearcon, Greenland group, Ayala group, TRT etc. He found the QIU design studio with Simin in 2018. In 2020, QIU was awarded the EDIDA international design studio of the year.