Ximi Li holds a BA in Industrial design from China Academy of Art, and a MA in Furniture Design from Milano Politecnico. He used to work for Andrea Branzi (Founder of Memphis and Domus Academy) and Luca Trazzi while he was living and studying in Milan. He joined Neri & hu after graduation, and worked as Chief Product Designer for 6 years, taking the responsibility of furniture design for Neri & hu, and other renowned brands, including Stellaworks, Classicon, Poltrona Frau, Lema, Parachilna, Agape, Gandia Blasco, Offecct, etc . In 2016, Ximi left Neri & hu to found contemporary furniture brand URBANCRAFT, and URBANCRAFT DESIGN STUDIO. Studio’s client list contains MZGF, the Beast, etc.
URBANCRAFT is a contemporary design brand founded by Ximi Li. URBANCRAFT seeks to discover and integrate unique cultural elements of different regions around the world into its works.